All his life Arthur Svyatenko has always been drawn to the sea. He spent his childhood in Primorsko-Akhtarsk, a city on the Sea of Azov. While serving in the army, he was stationed on ‘Slava,’ a missile cruiser and flagship of the Black Sea fleet. After having been to practically all of the seas all over the world, he returned to Kuban once he had completed his military service. His passion for windsurfing gave him the push he needed to start a new stage in his life. He built a hotel, opened a surf station and began teaching both children and adults how to windsurf. All three of Svyatenko's children have also caught the windsurfing bug. To stick out from the crowd and still achieve maximum results is windsurfer and businessman Arthur Svyatenko’s most important life rule.